INSIGHT

FASHION Wimbledon Guide : Complete the Perfect Wimbledon Style

AP carefully selects the brands worth dressing up for at the upcoming The Championships, Wimbledon. WIRTER YveEvery summer, The Championships, Wimbledon transforms a quiet part of southwest London into one of the most iconic sporting stages in the world. But Wimbledon rarely feels excessive. There are sponsors, celebrities and global attention, yet the tournament still maintains the calm atmosphere that many modern sporting events have lost. One reason for that is its dress culture. Wimbledon has never been a place for overly aggressive fashion. Instead, it values restrained tailoring and quiet elegance. We introduce brands that naturally fit the upcoming Wimbledon. 1. TotemeToteme is a Stockholm-based minimal brand. Soft tailoring, structured silhouettes and restrained neutral tones naturally fit the atmosphere of Wimbledon. The brand does not rely on loud logos or excessive styling. Instead, it focuses on proportion, materials and a relaxed mood. Because of that balance, Toteme creates refined elegance without looking overstyled. Toteme is a brand that completes elegance quietly. (Image: TOTEM)2. The RowThe Row expresses luxury through silence. Instead of visible logos or trend-focused styling, the brand focuses on silhouette, materials and refined details. This philosophy closely reflects the atmosphere of Wimbledon. The Row understands that true elegance does not need to draw too much attention to itself. Relaxed tailoring, oversized shirts and refined leather accessories naturally connect with Wimbledon’s mood. (Image: The Row)3. Ralph LaurenFew brands feel as naturally connected to Wimbledon as Ralph Lauren. The brand has long represented British sporting culture, classic tailoring and summer elegance. Unlike many modern luxury brands, Ralph Lauren still understands the visual language of traditional leisure culture. Navy blazers, Oxford shirts, white trousers and loafers remain classic Wimbledon pieces for that reason.(Image: Ralph Lauren)

MAY 2026

FASHION New York’s King of Diamonds: The Story of Harry Winston

The story of Harry Winston, known as the “King of Diamonds” and the world’s greatest dealer of rare gemstones. He created a standard for defining value, and based on that standard, chose to reach only those who truly mattered. This decision positioned him not as a symbol of extravagance, but as a standard of value.WRITER Yve The Harry Winston Headquarters on Fifth Avenue, Manhattan, New York. (Image: Harry Winston)With a natural eye and sharp intuition, Winston traveled the world in search of the finest diamonds for his most discerning clients. In 1920, he founded his first company, the Premier Diamond Company, and began building relationships with key figures in American high society. These connections went beyond networking — they opened access to some of the world’s most important diamonds and gemstones. His clientele spanned prominent families, royalty, and influential figures, all of whom trusted his judgment in identifying the rarest and most exceptional stones. Renowned collectors such as the Maharaja of Indore and the Duke and Duchess of Windsor sought him out not merely to purchase jewelry, but to trust his judgment on what truly held value. To them, Winston was not just a jeweler, but a trusted authority. Recognized globally as the “King of Diamonds,” Winston built his reputation supplying some of the world’s most extraordinary gems.The heritage of Harry Winston is best defined by its remarkable diamond portfolio, still carried forward to this day. In 2013, the House secured the “Winston Legacy,” showing that the standards he set still hold value. Building on this legacy, the House continues a tradition of creativity, rarity, and uncompromising quality worldwide. This brand is defined by its philosophy. Harry Winston does not compromise. Rather than compromising its standards for broader reach, it chooses to reach only those who matter. The brand builds its presence not through expansion, but through selection. It is not easily accessible—it must be understood and sought out. In the end, Harry Winston designs not just where it is, but who it reaches. It does not exist everywhere—it exists where it should. It does not reach everyone—it reaches those it is meant to reach. This approach naturally filters its audience, strengthening both the density and the trust within the brand. What Harry Winston left behind is not simply a jewelry brand. It is a standard for recognizing value, and a method for delivering that value with precision. He was not the one who had the most, but the one who chose with the greatest accuracy. That is why the brand feels less like extravagance and more like value. A brand that does not compromise, and reaches only those it is meant to reach—that is why Harry Winston remains the true “King of Diamonds.”

APRIL 2026

FASHION How Audemars Piguet Creates Value: The Revival of Établissage

WIRTER YveThe watch industry has been shaped by how things are made. It began with strict control under guilds, shifted to collaboration, moved into mass production, and later evolved into integrated systems. Most brands followed this path. However, Audemars Piguet did not simply follow the trend. Instead, it selected and combined different methods, designing its own way of working. The recent revival of établissage is not a return to tradition, but a strategy to create differentiation through the way watches are made. This shows that value comes not from what is made, but from how it is made.Établissage involves a network of numerous small workshops, often located in people's homes. MAH Musée d'art et d'histoire, Ville de Genève; Inv. AD3861. (Image: Audemars Piguet)1. Control Before Scale: The Age of GuildsIn the early days, watchmaking was controlled by guilds. Only approved craftsmen could make watches. This ensured quality, but limited access and flexibility. At that time, value was not about how much you produced, but about who was allowed to produce. 2. From Control to CollaborationAfter the Enlightenment, guilds disappeared and production became more open. In places like Vallée de Joux, craftsmen worked in small workshops, each producing different parts. These parts were then combined into a finished watch. This system, known as établissage, shifted the focus from individual work to collaboration. 3.The Rise of Mass ProductionIn the late 19th century, the industry changed again. Companies like Waltham Watch Company introduced mechanized and standardized production. This was showcased at the Philadelphia World Fair 1876. From this point on, success was defined by speed and scale. 4. A Different PathDespite this shift, Audemars Piguet chose a different path. It did not fully move into mass production. Instead, it kept a collaborative approach. This limited output, but created a different kind of value. Each watch became more than a product; it became the result of a process. 5. The Return of IntegrationAfter the quartz crisis, brands began to bring production back in-house. Design, manufacturing, and quality control were integrated. This allowed brands to manage the entire process more consistently. 6. Why Établissage Matters TodayToday, établissage is returning with a new role. Audemars Piguet uses it alongside integrated production. This combination allows both control and creativity. It is not about going back, but about building a more flexible system. The watch industry did not move in a straight line. It shifted from control to collaboration, to mass production, and back to integration. One idea remains consistent. Value is not defined by the product itself, but by how it is created. In the end, the brands that define their own process are the ones that stand out.

APRIL 2026

FASHION Which watch will the next James Bond choose?

James Bond’s watch is not about trends. It shows the standard of its time.WRITER YveIan Fleming, the creator of James Bond, He is wearing a Rolex Explorer. 1964. (Image: Harry Benson/Getty Images)James Bond is an icon of style. His perfectly tailored suit, the way he checks his watch at the right moment, the martini he drinks, and his calm attitude in every situation all come together to create a complete image. He is more than just a character. Over time, he has become something men look up to, and a strong reference in the luxury world.Style usually fades. Trends change quickly, and styles keep evolving. But James Bond has stayed almost the same for over sixty years. This is why he stands out. In a fast-changing world, people are drawn to things that do not change. Timeless elegance and simple, controlled beauty may be disappearing, but that is exactly why people want them more.These scenes stay in people’s minds not because of the products, but because of the attitude. What people remember is not the watch itself, but what it represents. It shows a way of living. Because of this, everything Bond chooses becomes part of that image. When he wears a watch, it is no longer just a product. It becomes something people connect with a certain kind of life.Sean Connery, portraying James Bond, wears a Rolex Submariner in Goldfinger (1964). In the early films, Bond wore Rolex. He showed the image of a classic gentleman. His calm and refined style made the watch a symbol, not just a tool. Over time, people began to think in a simple way: a man like this wears a Rolex.Daniel Craig, portraying James Bond, wears an Omega Seamaster Diver 300M Co-Axial Master Chronometer in No Time to Die (2021). Later, Bond moved to Omega. This was not just a change of brand. It showed a change in what people value. In the Daniel Craig era, Bond became more real. He was no longer a perfect gentleman, but a professional who survives in tough situations. The watch changed as well. It became more about function, precision, and performance.This change shows how the idea of the “ideal man” has evolved. The watch has always been a simple way to show what each era values most.So what will the next James Bond wear? The answer is not about the brand. It is about which watch best represents the standard of the time.

MARCH 2026